Background

An agency brought us on board for Flex Fitness to provide insights into what marketing channels were working. They also had a hunch that their shopping cart abandonment was costing them money but didn’t know how much.

Strategy

We did an analytics audit and comprehensive report outlining what channels were performing and what areas of their website needed work, all backed by data. We found their analytics wasn’t set up correctly and that they were missing opportunities by not correctly tracking their e-commerce cart abandonment. We also set up heat maps for engagement and conducted user polling to identify reasons for cart abandonment.

Results

Our findings showed a huge opportunity in addressing abandoned carts. Our polling was able to identify the main reason for cart abandonment and help us put together a strategy to tackle it.  We were also able to identify other marketing opportunities that worked best for their industry based on a competitive analysis. We now provide ongoing analytics and insights as well as conversion optimisation for their website.