PPC – Googe Adwords Campaign Management

– Make AdWords a Tap for your Business –

In the hands of an expert, AdWords can generate business revenue on tap for the start-up and the established company alike.

Google generates around $60 billion in ad revenue world-wide, it’s popularity is clear evidence that it works. The question is can you leverage AdWords for your business and create a reliable, ongoing revenue stream. AdWords is competitive and unless you are thorough in your approach and give it the attention it deserves it can end up being nothing but a sink hole for your money.

Why Us?

We look at the big picture, are transparent, pride ourselves for our rigor, ongoing testing and extracting the best possible value for our clients. PPC is a game, everyone is bidding for ads, the challenge is to outlearn your competition, find out what works best and win. This means making the most of every learning opportunity and constantly tweaking your campaigns. If any agency has a set and forget mentality, avoid them like the plague, they will only create a money pit.

What’s Involved

PPC Strategy

A strategy and budget that is tailored to your business. This includes keyword research, understanding the target market, consideration of landing pages, the sales funnel stage and the call to action. Hypothesis should also be created and a list of tests to be conducted. It is important that each campaign have a purpose and that your overall portfolio is balanced.

Copywriting

Effective copy is extremely important. Good copy will increase your click through rate and your conversion rate. While you only pay per click, the click through rate CTR will affect your ad positioning. A competitor with better copy could be getting a better ad position for a cheaper price. Alternatively, you could turn good copy to your own advantage.

Competitive Analysis

We have a look at what ads are working for your competitors. Learning isn’t only limited to your experience. You can learn from what is and isn’t working for others. We identify your top competitors, are able to analyse their ad history and save you making the same mistakes.

Analytics Setup

Having a good analytics setup is critical to tracking the success of AdWords. You need to go beyond a standard analytics setup. Ensure that your goals are appropriately set up and you are tracking all relevant events. Heatmaps are extremely valuable in viewing visitor engagement and on-site polls will help you make the most of the traffic and improve your website further. Setting up analytics as soon as possible is important as you can’t capture any information retrospectively.

Monitoring and Reporting

Good monitoring and reporting goes way beyond showing some simple stats. This is about transparency and about what is best for you and the business. You want to makes sure you are able understand exactly what has been tested, what is working and what the next steps are.

Optimisation

We see AdWords as a game. Every test we try to get better, understand what is working and what could be improved. We look at next steps and explore new possibilities. We want to learn exactly what is best for your business. This requires ongoing optimisation, tests and hard work. This is a competitive environment and there should be no such thing as set-and-forget.

Remarketing

Remarketing can be an extremely powerful tool. This involves identifying segments of visitors that are close to converting and remarketing to them specifically via AdWords. This is a great opportunity to get them further through the sales funnel or even to just cement brand awareness. Remarketing has the potential to pay big dividends.

Our Pricing

Pricing will vary depending on the number of AdWords campaigns and Ad Groups we run. It is important to create a diversified portfolio of campaigns and rigorously test and refine each one. More campaigns (generally with higher budgets) does mean more management, but this also creates a greater opportunity for learning which can drive better results.

Our basic AdWords management starts from $450/month. Basic analytics is included in this pricing, however for a more advanced analytics setup (recommended) a separate analytics package must be purchased. To find out more information, and what we could do for your business specifically, please contact us and we would be happy to help.

Startups

$ 450
Budgets up to $4,000/month
  • Keyword Research
  • Copywriting
  • Competitor Tracking
  • Comprehensive Reporting

Pro

$ 750
Budgets up to $10,000/month
  • Keyword Research
  • Copywriting
  • Competitor Tracking
  • Comprehensive Reporting

Enterprise

$ 1250
Budgets up to $20,000/month
  • Keyword Research
  • Copywriting
  • Competitor Tracking
  • Comprehensive Reporting

Common Questions

Isn’t PPC more than just AdWords?

Yes it is, while we do other PPC services, make no mistake, AdWords is the dominant player, you might be able to tweak your ROI slightly on other platforms, but your learning and growth will happen on AdWords

What if I’ve tried AdWords before and it didn’t make money?

Sometimes that is a fact, AdWords just won’t be profitable for all businesses, other times it is because businesses or agencies simply don’t have an effective strategy. Successful use of AdWords requires a good strategy and requires ongoing tweaking and learning.

How much should I spend?

That is entirely up to you, in the early stages we first look to get PPC right for your business, the keywords, the copywriting, the landing pages and the conversions. Once we are sure we have optimised your campaign and are getting a good ROI you can increase your spend and hence revenue accordingly. Of course we always seek to improve the results so we continue to test and refine all aspects over time.