12 Facebook Messenger Statistics Proving Its Power for Ecommerce Marketing

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Facebook Messenger has been around since 2008 when it was introduced as Facebook Chat. In 2010, it got rebranded and got the name we all know it by today. Just one year later, it became an app you could download on both Android and iOS, and the number of downloads has been on the rise to this day.

Facebook Messenger has over a billion users worldwide, which means that it’s the perfect place to talk with your friends and family, but also your customers. With such a high number of users, Facebook Messenger gives a number of opportunities to eCommerce businesses.

Facebook Messenger statistics show just how useful this app can be for growing your online store.

1.3 billion people use Facebook Messenger each month.

No matter what your target demographic is, you can expect they’re using Facebook Messenger to communicate. As an eCommerce business, you need to take advantage of this platform that has such a high number of users that you can communicate with.

However, it is important to remember that this number only applies to individual people and not active accounts, as one person can have as many accounts as they want. Facebook currently has 2 billion active users, but it’s predicted that Messenger will outpace it soon enough.

Messenger is adding users at a rate of 666,666 per day.

Even though this number is a rough average, it’s still incredibly impressive. The platform is undoubtedly growing and doesn’t show any signs of slowing down. If this growth rate continues, it’s expected that the number of users will grow to 2.5 billion by 2021.

Facebook Messenger is the second most downloaded app of all time.

The number of apps available for download is 2.2 million on the Apple App store and 2.8 million on the Google Play Store. Being the second most downloaded app of all time is very impressive, especially when you see how many apps Facebook Messenger has to compete with.

The app that’s currently holding the number one position is Facebook itself, but as we already mentioned, that may change soon.

Facebook user acquisition is at the lowest rate since 2015, but user acquisition of its messaging app is higher than ever.

Facebook is currently the most downloaded app of all time, but if we take a close look at Facebook Messenger statistics, we can see that this will probably change soon enough. While the Facebook app has historically been the one that makes the most money for Facebook, the tables are turning.

This social media app is experiencing its lowest growth rate in years and a large number of people are leaving the platform, but the same can’t be said for Facebook Messenger. Quite the contrary, Messenger stats only show that Facebook’s messaging app keeps rising in popularity.

A major shift is happening and messaging apps currently have more users than social media, which explains why Facebook is shifting a lot of its focus to its Messenger app.

Facebook Messenger users send 8 billion messages a day.

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Of course, this number also includes messages consumers send to businesses. It’s also important to add that Messenger statistics show there are 260 million new conversations launched over Messenger every day, and a lot of those conversations could be launched when your future customers interact with your business.

17 billion photos are sent every month on Facebook Messenger.

Messenger isn’t a photo-specific app, but users can still send photos to one another on this app. And by the looks of it, they send a lot of photos. This is actually really good for eCommerce stores because as an online store, you rely on photos to show off all of your products.

Customers who are interested in a specific product can simply send you a photograph of it instead of giving you its name or features, thus making it more convenient both for you and them.

63% of consumers believe businesses should be on Messenger.

Social media marketing has become a standard practice among businesses in all niches and nowadays it’s impossible for a business to succeed without social media accounts. This is mainly because a lot of consumers expect businesses to be on social media.

When you’re choosing what kind of social media presence to build, you need to think about your customers and where they want to find your business. Apparently, a large majority of them want to find it on Facebook Messenger.

55% of consumers prefer to talk to businesses using a chatbot.

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When you visit a business page on Facebook, there is always an option to send them a message.

Once you click on “Send message”, different things could happen. One of those things is that you will instantly receive a message and be connected to the business. This is achieved by using a chatbot, which sends an automated reply to any message your Facebook Messenger receives.

There are many reasons why chatbots are good for your business. They allow for better engagement and make sure you’re available 24/7, not to mention that more than half of your consumers want your Facebook Messenger to use them.

All big brands use chatbots on their Facebook Messenger, but any business can do it, no matter how big or small. Using automation isn’t expensive and it’s something customers want from businesses.

There are only 300,000 chatbots in use on Facebook Messenger.

We’ve already explained the importance and benefits of having a chatbot on your businesses Facebook Messenger. But in reality, not many businesses actually use them. It’s hard to find a company that uses chatbots if we don’t count the big brands that always use them.

While 300,000 chatbots may sound like a big number at first, just circle back to how many monthly users Facebook Messenger has and you’ll see how few this is. Additionally, Messenger stats also show that only 1% of businesses automatically engage with their customers via chatbot messaging.

So even though customers want to engage via chatbot, most of the time they won’t even have the opportunity. Make sure your business is in the 1% of businesses that use a Messenger chatbot.

The open rate of messages sent through Messenger is 84%.

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Most businesses use email to contact their customers, and while email marketing has a lot of benefits, it needs to be carefully executed to get the desired results.

However, even when managed by professionals, the average email open rate is 20.81%. Keep in mind that this number drops even more if you consider those who actually read the entire email, let alone reply to it or act on the CTA.

On the other hand, Facebook Messenger stats show that approximately 84% of all messages sent are opened. If you factor in that businesses use chatbots, most of those messages also get replies. In other words, it’s much easier to engage with customers via Facebook Messenger than email.

Facebook Messenger marketing has 10-80x better engagement than organic posts on the Facebook News Feed.

Using the Facebook News Feed for marketing is a practice that needs to be slowly eradicated, considering how little engagement businesses see from them. Organic posts get 0-2% visibility and the highest clickthrough rate you can expect from these posts is 2%.

When we compare that to Facebook Messenger statistics that show 84% open rates we already mentioned, it’s hard to see why any business even bothers with the News Feed. Additionally, ads on messenger see 20% clickthrough rates.

The reason why Messenger ads work so much better than regular Facebook ads is that all customers need to do is click a button and they’ll be automatically connected to a chatbot. You can instantly start the process of leading them through the purchasing funnel.

On the other hand, News Feed ads usually send the person who clicks on them to the business’s website. This may discourage a lot of potential customers from purchasing anything from you, especially if they only wanted to have some questions answered first.

Facebook Messenger ads can reduce cost per lead by 30x-50x.

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Generating leads isn’t only difficult, but it can also sometimes be expensive. Keep in mind that not all business owners can afford to spend large amounts of money on lead generation. With Facebook Messenger, you can create Click-to-Messenger ads that are low-cost, and therefore they reduce cost per lead by 30 to 50 times.

Wrap-up

Some people claim that Facebook isn’t as relevant as it used to be. While that may be true for the Facebook app itself, it is different for its messaging app. Just one look at Facebook Messenger statistics shows that this messaging platform is here to stay for some time.

These same statistics show us that eCommerce businesses can use this free app to communicate with customers and advertise their products, seeing very high engagement rates. Using Facebook Messenger for business isn’t just an option to consider, it’s a necessity. After all, the numbers don’t lie.

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