Building a brand and engagement using social media isn’t an easy task. With multiple platforms to consider, the exercise can quickly become overwhelming. And, if you’re not working to a pre-planned schedule, the whole process can spiral out of control, becoming confusing mess in next to no time.
Automating your social media marketing efforts enables you to maximise the impact of your content and, at the same time, refine your social media scheduling into an efficient, quick process. There are tools out there to meet the specific needs of different social media platforms, so there’s no need to feel confused or overwhelmed ever again.
Ultimately, the best social media scheduling tools will enable you to push out your content at the right times to the right audience – and do it all to a consistent, targeted plan. So, with all this in mind, let’s look at the four social media scheduling tools we recommend.
Buffer is on this list because it offers a complete platform from which to roll out and manage content across nearly all major social media sites. It also offers great insight into the performance of your content, along with other features that make it a must-use tool.
First off, Buffer is designed with a clean, simple interface for scheduling your social media posts, enabling you to see which content is going out and when. There are plenty of fine touch features here, with Buffer giving you the ability to decide the exact time of day you want to publish your posts. This is great if you want to perform some tests to find the best levels of engagement for your content and, beyond this, it’s just a super simple, easy way to set up your content publishing schedule.
If you’re looking for a comprehensive tool for social media management, Hootsuite could be the answer.
One of the defining features of Hootsuite is the sheer number of different platforms you can manage via the tool, including Twitter, Facebook Google+, Instagram, LinkedIn, Tumblr and many more. And, even better, you can manage multiple accounts of the same if, for example, you have more than one Twitter account you need to oversee.
You can schedule posts, track mentions, choose to auto-schedule posts for maximum engagement as determined by Hootsuite and monitor performance all from the simple interface. A tab system means you can create multiple views and it’s easy to manage multiple accounts from the single interface without getting flustered as to what has been posted, what’s next and what you still need to do.
We reckon CoSchedule is one of the best social media scheduling tools and millions of people agree. Generally speaking, the best social media scheduling tools do two main things: save you time thanks to automation and help you build a comprehensive, overarching strategy between your business and your social media activities. CoSchedule is one of the best tools out there for meeting both of these goals.
CoSchedule integrate with the WordPress platform – where many businesses run their main sites or blogs – and then gives you the ability to roll out content and push it towards the right audience on social media platforms. But this is only half the story with CoSchedule, as it’s the data it provides that can make a real difference to the quality and impact of your content.
Via the ‘Top Content Report’ feature, you can see the real numbers around which social media platforms give the most shares to your content and overall engagement numbers. With this level of insight, you can make beneficial changes to your content and your publishing schedule to realise the best results.
If you’re looking for a way to bring together your social media approach and the content you create in a single, holistic activity, Airtable is a great tool to do just that.
What Airtable offers is a very deep – but not overly complicated – place to plan your future content drives and tie these to specific social media platforms. You can set specific messages for your team via the tool, but the real value of Airtable is how easy it makes the process of developing content with a particular audience and social media platform in mind.
The best social media management – and results – come from being prepared, and that’s precisely what Airtable offers.
Managing your social media well can be overwhelming, but with the right tools, you can make that job considerably easier. There are a huge array of tools out there that can help, we’ve just selected a few of our favorites. The bottom line is, choose something that works for you, but it is worth the effort trying out new tools that can make your life that little bit easier. It’s also important not to get stuck too much with a cookie-cutter type approach where you bore your readers by posting the same type of content day after day. Be prepared to mix things up a bit with different marketing tactics that keep your audience engaged. Don’t be afraid to find your voice and be unique. This will help you stand out from the crowd. Managing your social media strategy well takes time, consistency and effort, but the payoff is almost certainly worth it.