Video can easily connect with your viewers’ emotions, making them memorable. This is why videos are considered to be the best platform to use if you want your messages to resonate with potential buyers.
Video Content is Thriving!
A recent Cisco white paper presented some fantastic results. By the year 2021, video content will outpace all other content forms with a consumption of 82% of all internet content.
The reason for such quick growth in video marketing is its efficiency. If a picture is worth a thousand words, a video is worth much more. Actually, according to a Forrester study, it has been calculated that the value for a 1-minute video is worth 1.8 million words.
As you probably already know, not everyone enjoys a good read. Therefore videos can expose your website to a different audience.
- According to a study dating back to 2011, customers are 144% more likely to add products to their shopping cart if they have watched the product video
- Around 1 in 3 millennials declared they have purchased a product as a direct result of watching a how-to video.
Grow Your Brand’s SERP Presence
Uploading videos to your website can increase your search engine results page (SERP) rank in several ways:
Create quality backlinks
In Google’s eye, your website will be considered relevant if it has many backlinks coming from reliable sources. Google considers that if a specific web page has been linked numerous times by the other pages, it must have high-quality content.
There are numerous websites where you can upload your videos that you can use to get video backlinks to your website. One of the most well-known is YouTube, but, there also are other prominent video sites.
The higher the quality of your content, the more likely you are to get backlinks.
Video Is a Traffic-Generating Tool
Video is quickly becoming one of the most important forms of content marketing, and its presence could make or break your optimization efforts. The more engaging video content you will produce, the more traffic will be drawn to your pages, which will, in turn, boost your overall SEO in the long run.
Please take into account that the two most valued criteria considered by Google when determining search rankings are the quality of your content and its relevance.
As a result, if you have a large amount of incoming traffic but viewers are repeatedly leaving your video after just a few seconds, all your efforts are for nothing; Google will start ranking your content lower; hurting your overall SEO.
Video Keeps People on Your Site Longer
Google Analytics takes into account the amount of time someone spends on a page; also known as “dwell time”.
Simply put, dwell time is the actual length of time that a visitor spends on a page before returning to the SERPs.
Through this metric, Google is figuring out if people enjoy the page. People tend to spend more time consuming the content of a page if they have found relevant information to their search.
By adding engaging videos, you can give people a reason to stay and to explore deeper. Videos increase the amount of time that viewers spend on your website. Increased dwell time will help you rank higher on Google.
Keep in mind that the key to success is to post high-quality video content often, and incorporate several relevant industry keywords. It’s just like going to the gym’ you can’t go only one time and expect six-pack abs. The same applies to video marketing!
Lower bounce rates
By relying on video to increase the amount of time someone spends on your page, you will also improve your bounce rate.
What is a bounce rate? That’s actually pretty easy…a bounce rate is the percentage of people who landed on your website and left (or bounced) without interacting with it.
How important is the bounce rate? I can tell you this: your bounce rate is quite significant, and for a several reasons. First, if you make money off your website, high bounce rates can have a negative effect on your sales. What does this mean? It means that people are bouncing off of your page before they take an interest in what you are doing. Moreover that’s terrible news.
The longer a customer stays means, the more likely you are to make money.
The other reason the bounce rate is essential is because Google factors it when determining which websites will show up higher in Google searches.
If you want to reduce the bounce rate of your website, than using a video can definitely help you.
However, just putting a random video on your site won’t have an impact. If you want your video to have a very high penetration rate, make sure it can perform effectively. This means that you can’t just add a video with puppies, the video should answer your potential customer’s questions about your brand, services, products, or industry. This tactic will gain you credibility and position you as an authority.
According to content analytics reports, the bounce rate for pages featuring a video is, on average, 34 percent lower than the rest of the site.
People Will Link to Your Videos
Publishing video content on well-known websites such as YouTube or Facebook is a great way to earn quality referral traffic that can boost your rankings. The more people are linking to your content and to your domain, the more authority you are seen as having.
According to SEOmoz “Blog posts that include video content attract three times more inbound links than posts without video”.
Expand Your Audience on Social Media
There’s no denying that social media can be a very effective method for reaching a wider audience.
Over the last two years, we have seen an essential shift in the platforms of distribution for video content. The total number of minutes watched through Facebook has outranked YouTube. Snapchat gets billions of views on a daily basis, while video on Twitter has reached a whole new level.
Not yet convinced? Here are a few supporting facts:
- As of January 2016, 100 million hours of video was watched on Facebook Daily.
- Facebook Gets Over 8 Billion Average Daily Video Views
- Snapchat logs an astonishing 10 billion daily video views
As we all know, people love sharing exciting content. By creating valuable videos you can generate a large number of social shares. You will also get a considerable boost in terms of SEO as a direct result of the high-quality links obtained from reputable sites such as Facebook, Instagram, and Snapchat, etc.
As long as you create engaging videos that your followers can connect with, they’re likely to share them within their circles.
Websites with Videos Have a Boosted Google Ranking
With no need for further introductions, Google holds the number 1 spot when it comes to search engines. But, Google is not the only search engine available on the Internet today, so which one is next, Bing? Yahoo? Ask.com? All these answers are good guesses, but YouTube takes the second place. Actually, YouTube is bigger than Bing, Yahoo!, Ask, and AOL combined. If that isn’t enough reason already, here are some YouTube statistics:
- Over one billion users
- 8 out of 10 video search results are YouTube videos.
- YouTube is steadily growing, with 500 hours of video uploaded to YouTube every minute.
- It processes over 3 billion searches a month
As YouTube is Google’s property since 2016, their algorithms have changed prioritizing websites with video content. When Google assesses the relevance of your web page to a keyword, it considers the text, image, and video content.
A video is 50 times more likely to appear on the first page of search results than a traditional web page.
There’s an incredible number of types of video content you can produce. Company profile videos, video interviews, tutorial videos, promotional videos, recorded presentations, product demos, customer reviews, testimonials, advertisements, and live streams are just a few of the ways businesses using to accomplish their marketing goals.
If you’re not using the power of video marketing to guide your audience through the customer journey, we suggest you to reconsider your strategy!