Digital Marketing

Google Ads for Ecommerce Stores [The Complete Guide]

Table of Contents Image by 377053 from Pixabay Every eCommerce business owner knows their store can’t succeed without proper marketing and the right ads. Good marketing and advertising strategies are essential for any business, but they will go to waste if you don’t promote yours at the perfect place. The size of your marketing budget …

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The Complete Instagram Guide for Ecommerce Stores

Table of Contents Image by Photo Mix from Pixabay According to Instagram eCommerce statistics, there are 1 billion Instagram users who use the platform for a variety of reasons. The scope of users is large and versatile, and includes teenagers, older generations, everyday people and celebrities. But it’s also a great place for businesses. Over …

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Creating High-Converting Product Pages for Your eCommerce Site

Product pages are considered one of the most important parts of an eCommerce website. These pages serve as your 24/7 salesperson, so they should contain detailed information about your offers. Each page should contain product features, sale information, customer reviews, social proof and shipping and delivery details. According to statistics, eight per cent of the …

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What You Should Consider When Choosing Your E-Commerce Platform

With the rise of digital platforms for shopping, e-commerce has become a legitimate and prominent business for many. E-commerce is pretty much any type of business or commercial transaction that occurs through the internet. If you’re starting your own business, or are not seeing results with your target market, it may be time to look …

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Should You Fire Your Digital Marketing Agency?

While your business may have initially used in-house effort for digital marketing strategies, it may be wise to outsource an agency that specialises in this as your brand grows bigger. A quick Google search can unearth tens upon hundreds of digital marketing agencies but, remember this: quality reigns supreme. Not all digital marketing agencies are …

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Which A/B testing Tools Can Elevate Your eCommerce Business?

You might feel like your ecommerce business just isn’t delivering the results you expect. Or, perhaps, you want to try out a new approach but aren’t sure how to quantify success. If this sounds like your conundrum, then it’s time you turned to A/B testing. Many businesses are scared off by the concept because it …

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Are You Making these 5 Online Reputation Management Mistakes?

For any business operating online, there are few things more important than online reputation management. It used to be the case that customers found a business and developed trust through recommendations from those closest to them, trusting the judgement of family and friends. Today, however, the landscape is very different. In the modern world, the …

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5 Tactics You Should Be Using to Grow Your Email Marketing Lists

Keeping email marketing lists up to date and valuable to your business can be a tricky task. As contacts change jobs or move on from old email addresses, your email marketing list can diminish in size, become out of date and lose its worth. With email traditionally considered to offer the best ROI of any …

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