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4 Key Reasons PPC Ads are Still an Important Part of Your Marketing Strategy

While marketing trends come and go, Pay Per Click (PPC) is still an essential plank of marketing that delivers real results. Social media marketing and SEO are vitally important to any modern online business, but PPC shouldn’t go overlooked when it comes to effective ways to build traffic and, ultimately, conversions in a shorter timeframe. …

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Google Retires AdWords and Announces New Machine Learning Advances

In one of its most significant restructures for years, Google has announced a slew of product consolidations, confirmed a number of retirements and spelt out just how machine learning will drive a new era of fully automated ad campaigns and more. 2018 has been a busy year for Google so far. Its new measures, which …

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