Capture Revenue Across All Search Engines & AI Assistants
eCommerce Organic Growth - Redefined.
Search Has Changed. Has Your Strategy?
60%+
of consumers have used AI tools like ChatGPT for shopping
1,200%
increase in retail traffic from AI sources since 2024
47%
of shoppers likely to use AI for product research in 2025
92%
say AI enhanced their shopping experience
From SEO to Omnipresent Discovery
Search Foundation
Machine-readable infrastructure that AI engines trust and prioritise
- Entity-based content architecture with knowledge graphs
- Advanced schema markup (FAQ, Product, HowTo)
- Structured data that connects entities across pages
- AI bot crawlability and agent access optimisation
Answer Engine Optimisation (AEO)
Content engineered to become the cited source in AI responses
- Citation-worthy content with clear E-E-A-T signals
- Conversational query mapping and intent clustering
- Multi-format content (text, data, visuals) for RAG systems
- Direct answer optimisation for zero-click capture
Generative Visibility (GEO)
Strategic placement across the entire AI ecosystem
- Reddit & community platform authority building
- Wikipedia, Wikidata & knowledge base presence
- Cross-platform entity disambiguation (sameAs)
- AI-specific content distribution and syndication
Omnichannel Discovery Framework
Visibility Audit 2.0
Complete analysis of your presence across Google, AI assistants, and emerging platforms. We identify gaps and opportunities unique to your market.
Content Intelligence Strategy
Develop question-based content, structured data, and multi-format assets optimised for both traditional and AI-powered search.
Implementation & Testing
Deploy optimisations across all channels with continuous A/B testing in AI environments to maximise visibility and conversions.
Performance Tracking
Monitor SERP features, AI mentions, share of voice, and attribution modeling for comprehensive visibility insights.
SEO isn’t just rankings; it’s results. Too many strategies chase metrics, not business goals. Let’s flip the script.
You Could Choose Any Team With Zero Proven Results. But Why Would You?
Typical SEO Agency
No clarity around work being done
Doesn't focus on your business goals...gets the priorities wrong
Lack of communication
Unable to truly leverage eCommerce platforms, slowing down growth
Doesn't consider UX/UI & CRO
Doesn't live and breathe eCommerce
Locks you into long contracts
Buys links that will hurt your reputation
Our Difference
Everything provided via ClickUp
Like all investments, we hone in on the highest return activities first
Weekly communication via Slack, Email and Phone
We can implement all recommendations
Consider how UX and UI impact traffic and conversions
Exclusively eCommerce
No lock-in contracts, a mutually beneficial partnership
Legitimate PR opportunities & links
We've cracked the eCommerce Recipe.
Conduct thorough keyword research.
Uncover the exact search terms your customers use to ensure your site aligns with their needs.
Map keywords to buyer intent.
Match keywords with the stage of your buyer’s journey to drive traffic that converts.
Optimise your site structure for crawlability.
Ensure search engines can easily navigate your site to prioritise the pages that matter most.
Use concise and accurate meta titles and descriptions.
Engage searchers with clear, honest content that matches their expectations—no fluff, just value.
Ensure your web experience is user friendly.
Every click should delight users and guide them seamlessly to conversion.
Improve page speed for both desktop and mobile.
Avoid frustrating users—deliver a fast, smooth experience across all devices.
Focus on internal linking to distribute link equity.
Strategically link your pages to guide both users and search engines to your key content.
Create high-quality, value-driven content for buyers.
Solve real problems for your audience with content that turns visitors into customers.
Position the most important parts.
Put the most important information front and center—grab attention and keep it.
Optimise images for speed and alt-text for ease of understanding.
Fast-loading, well-tagged images improve accessibility and boost your page’s SEO value.
Build high-authority backlinks strategically.
Distribute backlinks to category and product pages to power your entire site’s authority.
Monitor competitor strategies for new opportunities.
Stay ahead by identifying and capitalising on what’s working for your competitors.
Update old content to maintain relevance.
Treat your content as an asset—refresh it to sustain rankings and engagement.
Track analytics and adjust your approach.
Let data guide you in adapting to ever-shifting search landscapes and user behavior.
Focus on conversions—rankings mean little without revenue.
Prioritise business growth by aligning SEO metrics with your bottom line.
SEO isn’t just rankings; it’s results. Too many strategies chase metrics, not business goals. Let’s flip the script.
Process, Execution & Reporting
Strategic Compass Framework
The way we align on priorities and goals with our clients and what keeps us focused on key goals each quarter. Developed in-house and born out of an obsession to get results for our clients.
KPI Tracking from GA4
GA4 is confusing, so we built our own suite of reports in Google Sheets that tap into anything we need from GA4 via API. We track core metrics each month and make better/faster decisions.
Tailored Communication
You’ll hear from us weekly and we’ll communicate via email, phone and Slack. You’ll have access to our broader team and be across everything with fast responses.
Traffic Projection
Who says you can’t project organic ROI? Ok maybe its a bit of a dark art, but we back our methodology on being able to forecast and predict organic growth so we know what we’re aiming for.
Workplan Transparency
Transparency and clarity. Your dedicated custom Google Sheet with all the work done, being done and to be done. Everything you need to know in one place, easy.
SEO + CRO = 🚀
We track conversion rates by channel as well as key metrics like cart and checkout abandonment to drive UI/UX improvements that help convert all traffic better. We can also implement.
