Background

Stride Shoes, is a retailer of high quality, fashion comfort shoes. They had and still have 4 physical locations, therefore getting a visually stunning, easy to navigate and built to convert website, was a must when it comes to skyrocketing their online presence.

Strategy

We did an analytics audit and comprehensive report outlining what channels were performing and what areas of their website needed work, all backed by data. We found their analytics wasn’t set up correctly and that they were missing opportunities by not correctly tracking their e-commerce cart abandonment. We also set up heat maps for engagement and conducted user polling to identify reasons for cart abandonment.

Results

Our findings showed a huge opportunity in addressing abandoned carts. Our polling was able to identify the main reason for cart abandonment and help us put together a strategy to tackle it.  We were also able to identify other marketing opportunities that worked best for their industry based on a competitive analysis. We now provide ongoing analytics and insights as well as conversion optimisation for their website.