The results:
- Most organic search purchases and revenue on record. Growth all year. 196% increase in Organic Revenue YO
- 108% increase in impressions and 169% increase in clicks on high-priority categories. Steering & Suspension categories:
- 156% increase in site user conversion rate YOY.
- Increase in total organic traffic over 2024.
Background
Superspares is your one-stop-shop for OE replacement car parts and aftermarket upgrades. Despite having Australia’s largest range of automotive parts sold to the public and a strong customer base, Superspares was struggling to keep up in an increasingly competitive industry.
The SEO and web development team at Perceptiv Digital worked in tandem to both increase Organic Traffic to high-priority product categories and improve the user experience to convert more site visitors.
Given the sheer size of Superspares’ site, there’s still a lot of work to be done, but all high-priority categories have seen huge growth in traffic year-on-year. Then through a more user-friendly menu navigation and the implementation of a custom parts finder, the total site revenue has increased exponentially.
Our Goals
- Facilitate steady traffic growth in the client’s high-priority product categories.
- Improve UX to increase AOV and conversion rate.
- Improve Organic keyword rankings and absorb competitor market share.
- Increase total revenue but specifically Organic Revenue.
How we did it
- Fixed technical SEO shortcomings.
- Refined product category structure.
- Launched a more intuitive menu design.
- Redesigned and optimised category pages.
- Launched a custom car part finder.
- Developed and optimised other page types.