The Results
- 231% increase in impressions through to the website year-on-year
- 236% increase in website clicks year-on-year
- 8% increase in engaged sessions year-on-year
- 11% increase in active users year-on-year
Background
Manchester Collection is a B2C and B2B online and in-store bed linen and home decor retailer. Established in 1993 and expanding to e-commerce in 2016, Manchester Collection is focused on sourcing unique, affordable merchandise directly from European factories to Australian buyers.
When Manchester Collection opened their online store they became aware of the saturation of the homewares industry online and were aware that they needed expert help. As such, they reached out to the team at Perceptiv Digital to improve their online presence.
Our Goals
- Increase in online sales
- Increase in brand awareness
Challenges
- USP was difficult to identify
- Higher price point than a large number of competitors
How We Did It
- Brand Voice Development
- Strategically added content on both Category pages and Blogs
- Sitewide technical SEO.
- Menu and URL restructure and redesign
- Improved interlinking of pages
- Refined product category structure
- Optimisation of metadata and Schema Markup for products to target keywords.