The Results
- A successful, first-of-its-kind 3D Bed Builder framework and UI built around an amazing user experience
- First of its kind on the Maropost eCommerce Cloud (Neto)
- A highly marketable and enjoyable experience that enables buyers to take control over the bed-building experience and save when bundling multiple bed elements
- Since the 3D Bedding Bundle Curator has been live on site, it has had:
- Over 202,766 Pageviews
- 9.91% increase in eCommerce Conversion Rate
- 6.22% increase in Average Session Duration
- 14.51% positive decrease in Bounce Rate.
Background
I Love Linen knew that their customers would resonate more with their beautiful bedding if they were able to better visualise it in a bedroom setting. This would allow their customers to curate and add to cart their own bedding bundle.
Our Goals
To create a 3D bed builder that allowed customers to mix and match I Love Linen’s products in a bedroom setting.
Challenges
With nothing like this on the market and especially not on the Maropost / Neto eCommerce platform. As such, the builder, including the framework that runs it, needed to be carefully designed so that its extendable, flexible, fast, and delivers a great user experience.
How We Did It
- Workshopped an industry-leading bed builder that delivers an excellent buyer experience, houses multiple discount rules, is connected to the eCommerce platform in real time, and is easy to extend and build upon.
- Feasibility and technical assessment + thinking outside the box
- Working on the 3D model and renders with a specialist team
- Development and testing of the framework and UI
- Testing and ongoing meetings to ensure everything is on track
- Final team-wide testing and deployment
- Ongoing support