The results:
- Nearly 1.3 million more impressions and 28% more clicks YOY.
- Increase in total organic traffic over 2024.
- 51% increase in Organic Purchases YOY
Background
AGC is a renowned supplier of kitchenware and hospitality equipment, providing for many of Australia’s top restaurants, cafés, hotels, schools, and businesses. The family-owned business has operated for over 30 years, but their eCommerce journey began a little more recently.
Since Perceptiv Digital began working with AGC in mid-2022, the site has gone from relative obscurity to being seen around 2 million times monthly in Organic SERPs. Considering the size of the website, this growth has been a steady but consistent rise over the last couple of years.
AGC continues to work with Perceptiv Digital and regularly enjoys record-breaking monthly results, be it organic traffic, purchases, or revenue.
Our Goals
- Facilitate steady traffic growth in the client’s high-priority product categories.
- Improve UX to increase AOV and conversion rate.
- Improve Organic keyword rankings and absorb competitor market share.
- Increase total revenue but specifically Organic Revenue.
How we did it
- Fixed technical SEO shortcomings.
- Optimised category pages.
- Topical content planning and writing.
- Developed and optimised other page types.