The Results
- 16% increase in organic users year-on-year
- 30% increase in organic revenue year-on-year
- 28% growth in organic impressions year-on-year
Background
Aquaneo Pool Store is part of the Aquaneo Pty Ltd group that has operated for over 25 years in Australia, USA, and Europe. They focus on Pool and Spa accessories and leisure products sourced from Australia and worldwide.
Aquaneo first approached Perceptiv Digital to improve their brand awareness and online sales as they did not have a large e-commerce presence via SEO and on a tight budget.
Our Goals
- Improving online ecommerce presence
- Increase rankings and online brand awareness
- Increase in revenue and transactions
Challenges
There is a high level of industry competition for pool supplies in the Australian market with a large number of well-known brands.
Furthermore, there is a large number of products that have shipping restrictions due to their nature, i.e. chemicals that meant that a lot of products were not viable for online sales.
How We Did It
- Analysis of website structure and CTAs across the site to identify the best campaign setup.
- Creation of brand voice to ensure that there was consistency across marketing channels.
- Identification of USP and incorporation into elements of the website to increase differentiation from other pool brands.
- Technical SEO to improve overall website CRO and usability.
- Category Optimisation including enhancing content quality, incorporating targeted keywords, H tag and meta tag optimisation, and internal linking.
- Menu optimisation to increase user experience.
- Product Page optimisation to increase sales and improve user experience.