The Results
- 50% increase in organic sessions
- 31% increase in placed orders
- 24% increase in revenue
- Achieving the goal return on ad spend (ROAS) of 9+
- Continued YoY growth
Background
Aquastream Water Solutions are a leading Australian provider of water appliances, filtration, and treatment solutions. Aquastream began in Queensland before becoming nationwide and now supplies over 10,000 Australian homes and businesses every year.
As a 100% Australian-owned company, Aquastream stands at the forefront of water filtration technology for many residential applications and industries such as healthcare, offices, schools, and hotels.
Aquastream places a high value on trusted relationships and undertook a major website update & SEO project aimed at improving customer experience, boosting organic traffic, and growing organic revenue.
Our Goals
- To increase the ROAS to over 9
- Increase in organic traffic by over 25% year-on-year
Challenges
The website, before the redesign, had no clear structure and a large number of orphan pages that confused both Google and Users. These pages all had to be identified and correctly allocated before a full redesign of the site could be undertaken.