The Results
- Capturing customers right when they are ready to buy with Google Ads has generated 335% growth in YoY revenue
- 76% increase in revenue
- 71% increase in sales
- 37% decrease in cost per sale
- 335% growth in YoY revenue and growing
Background
Boat Accessories Australia is an online store that offers a wide range of boat parts and marine products, including marine supplies for boats and boat trailers, boat maintenance, dinghies, and fishing supplies. Their customers range from boat owners, boat builders, and tradespeople in the marine industry.
Boat Accessories Australia is an Australian company that is an online-only retailer with no facilities for pick-ups.
Boat Accessories Australia came to us for help with their Google Ads, which they had attempted themselves but had not seen their desired results
Our Goals
- Increase Google Ads sales by over 50% year-on-year
Challenges
To continue to drive growth and maximise performance for the Boat Accessories Australia Google Ads account, Perceptiv undertook an account and sector audit to identify key opportunities.
How We Did It
- Launch and optimisation of a shopping campaign.
- Bid strategy adjustments.
- Keyword optimisation.
- Search query optimisation.
- Ad format testing.
- Testing automated bid strategies.
- Audience segmentation strategies.