The Results
- 1,877 keywords with improved ranking
- 21 new top-ranked keywords
- 20% increase in revenue
Background
BrightEyes was established in 1985 and is one of Australia’s largest sunglass retail networks, with over 30 locations nationwide. They offer over 40 luxury designer brand sunglasses and have also expanded to headwear and footwear.
BrightEyes wanted to increase their online presence as previously their focus had been on their in-person stores. BrightEyes partnered with Perceptiv Digital to drive both audience and sales growth in a mature and competitive product niche. A website overhaul project was undertaken to implement technical and SEO improvements.
Our Goals
- Increase website traffic and brand awareness
Challenges
Lack of realised, online presence that could be used to attract customers. As such, Perceptiv Digital’s main focus was on increasing online presence and brand awareness.
How We Did It
- Website overhaul project.
- Sitewide technical SEO.
- Strategically added content.
- Improved interlinking for website pages.
- Style Guide Creation and Implementation.