The Results
- We saw a 74% increase in revenue and a continued YoY increase every year we focus on strategic growth initiatives.
- 77% increase in total users to the website year-on-year:
- Over 100% increase in revenue across all channels year-on-year:
Background
Flex Fitness Equipment is an Australian brand that started in 2012 with a focus on high-quality at-home and commercial gym equipment. They began in WA and have a key focus on helping individuals expand their at-home gym experience.
Flex Fitness has used its reputation of quality to become the number one supplier of CrossFit competition equipment statewide, as well as supplying equipment for many of WA’s biggest fitness events.
They have expanded to have multiple showrooms across the Perth metro area to display the latest equipment and allow customers to test products.
Our Goals
Flex set challenging growth targets for Perceptiv, with many Australians adapting to different ways to exercise outside of the gym.Â
- Retain/recover organic search keyword ranking and Australian traffic while website re-design goes live
- Facilitate steady traffic growth over the year, despite seasonal lulls.
- Increase Organic Search and Paid Traffic revenue year-on-year.
Challenges
The main challenge that Perceptiv faced is market saturation; there are many gym equipment companies, and finding Flex’s unique voice while also going through a rebrand was a challenge for the team.
How We Did It
- Brand Voice Development
- Strategically added content on both Category pages and Blogs
- Sitewide technical SEO
- Improved interlinking of pages
- Refined product category structure
- Optimisation of metadata and Schema Markup for products to target keywords.
