Briefing:
Modelrock Lashes are Australia’s leading supplier and manufacturer of premium quality faux eyelashes and cosmetics.
Challenges:
The challenge when taking on the Modelrock Google Ads account was to perform an account tune-up, boost sales & ROAS and grow non-branded revenue.
Process:
- Implemented and tested dynamic search solutions & shopping segmentations.
- Budget optimisations.
- Campaign structure update.
- Testing campaign types and promotions.
- Audience segmentation.
Outcome:
- 161% increase in revenue
- 68% increase in sales
- 22% decrease in cost per sale