The results
- 226% increase in Organic Search Revenue YoY (Oct-Nov 2023 vs 2024).
- 79% increase in Google Search Impressions & 41% increase in Clicks YoY.
Background
Offroad Living is a family business that brings a big range of 4WD and offroading equipment to market via their eCommerce website. Their drive to provide high-quality products led them to create their own brand of batteries and power products, called AllSpark, which they sell nationwide.
Throughout the first year of working with Perceptiv Digital, their simple, humble site has undergone a number of SEO optimisations and UX/Ui changes, and it’s now smashing records. Including more than 2x the Organic Revenue YoY and unseen levels of Organic Traffic.
While there’s still plenty of improvements to be had, Offroad Living enjoys seeing their market share grow and their monthly revenue rise.
Our Goals
- Facilitate steady traffic growth in the client’s high-priority product categories.
- Improve UX to increase AOV and conversion rate.
- Improve Organic keyword rankings and absorb competitor market share.
- Increase total revenue but specifically Organic Revenue.
How we did it
- Fixed technical SEO shortcomings.
- Refined product category structure.
- Launched a more intuitive menu design.
- Redesigned and optimised category pages.
- Developed and optimised other page types.