The Results
- One strategy we implemented resulted in over $70,000 in sales in a month!
- 78% increase in organic revenue
- 261% increase in overall revenue
- 65% increase in organic users
- Average keyword position improved 11% year-on-year
- 108% increase in overall users to the website
- 107% increase in impressions and 35% increase in clicks
Background
Perform-Ex Automotive Pty Ltd is a private and Australian-owned company that has been involved in automotive parts since 1976. They supply a range of products related to exhaust, suspension, towing, and more.
Furthermore, they operate as a CAPRICORN supplier and operate in both a B2B and a B2C capacity.
Perform-Ex Auto came to Perceptiv Digital looking to grow their business and online presence.
Our Goals
- Increase in brand awareness
- Increase in keyword rankings for the website
- Increase in revenue both overall and organic
Challenges
Perform-Ex did not have products outlined clearly and also did not have a lot of their USP and elements on the website. Furthermore, they did not indicate that they were a CAPRICORN supplier on their website.
How We Did It
- Product page optimisation
- Strategically added content on both Category pages and Blogs
- Improved interlinking of pages
- Refined product category structure
- Homepage and menu optimisation