Boat Accessories Australia

Briefing:

Boat Accessories Australia is an online store that offers a wide range of boat parts and marine products. Their customers range from boat owners, boat builders and tradespeople in the marine industry.

Challenges:

To continue to drive growth and maximise performance for the Boat Accessories Australia Google Ads account, Perceptiv undertook an account and sector audit to identify key opportunities.

Process:

• Launch and optimisation of a shopping campaign.
• Bid strategy adjustments.
• Keyword optimisation.
• Search query optimisation.
• Ad format testing.
• Testing automated bid strategies.
• Audience segmentation strategies.

Outcome:

• 76% increase in revenue
• 71% increase in sales
• 37% decrease in cost per sale
• 335% growth in YoY revenue and growing