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Boat Accessories Australia

Capturing customers right when they are ready to buy with Google Ads has generated 335% growth in YoY revenue

Services
Web Design
Development
Google Ads
SEO
Platform
Maropost Commerce Cloud

Briefing:

Boat Accessories Australia is an online store that offers a wide range of boat parts and marine products. Their customers range from boat owners, boat builders and tradespeople in the marine industry.

Challenges:

To continue to drive growth and maximise performance for the Boat Accessories Australia Google Ads account, Perceptiv undertook an account and sector audit to identify key opportunities.

Process:

  • Launch and optimisation of a shopping campaign.
  • Bid strategy adjustments.
  • Keyword optimisation.
  • Search query optimisation.
  • Ad format testing.
  • Testing automated bid strategies.
  • Audience segmentation strategies.

Outcome:

  • 76% increase in revenue
  • 71% increase in sales
  • 37% decrease in cost per sale
  • 335% growth in YoY revenue and growing

Final Result:

No items found.

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