Boat Accessories Australia
Boat Accessories Australia is an online store that offers a wide range of boat parts and marine products. Their customers range from boat owners, boat builders and tradespeople in the marine industry.
The Challenge:
To continue to drive growth and maximise performance for the Boat Accessories Australia Google Ads account, Perceptiv undertook an account and sector audit to identify key opportunities.
The Process:
- Launch and optimisation of a shopping campaign.
- Bid strategy adjustments.
- Keyword optimisation.
- Search query optimisation.
- Ad format testing.
- Testing automated bid strategies.
- Audience segmentation strategies.
The Outcome
The Numbers
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