Gatto Christian Shop

Gatto Christian Shop is a family-run boutique business that specialises in gifts for the Christian and Inspirational market.

The Challenge:
Before partnering with Perceptiv, the majority of Gatto Shop purchases were made in-store. Their key goal was to launch a national digital strategy to begin capturing online sales and reach new online audiences.

The Process:
  • Analysis of website structure and CTA’s across the site to identify the best campaign setup.
  • Utilisation of dynamic search ads and keyword campaigns to accommodate a variety of product categories and content.
  • Implementation of a smart shopping campaign.
  • Audience & data segmentation to maximise sales.
  • Continuous testing of bid strategies and automation to drive ROAS increases.

The Outcome

Leo Franchina
Director
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he Perceptiv team designed and implemented a highly tailored national digital marketing strategy for our online store that has opened us up to online markets and provided us with a new revenue stream.

The Numbers

55%

Increase in revenue

23%

Increase in sales

76%

Decrease in cost per sale

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