Gatto Christian Shop
Gatto Christian Shop is a family-run boutique business that specialises in gifts for the Christian and Inspirational market.
Before partnering with Perceptiv, the majority of Gatto Shop purchases were made in-store. Their key goal was to launch a national digital strategy to begin capturing online sales and reach new online audiences.
- Analysis of website structure and CTA’s across the site to identify the best campaign setup.
- Utilisation of dynamic search ads and keyword campaigns to accommodate a variety of product categories and content.
- Implementation of a smart shopping campaign.
- Audience & data segmentation to maximise sales.
- Continuous testing of bid strategies and automation to drive ROAS increases.
he Perceptiv team designed and implemented a highly tailored national digital marketing strategy for our online store that has opened us up to online markets and provided us with a new revenue stream.
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