3D Bed Builder

Luxury pure French linen, cotton and bamboo bedding delivered to you from I Love Linen. Free shipping, 1000's of reviews, amazing team...you really need to check them out!

Briefing:

I Love Linen knew that their customers would resonate more with their beautiful bedding if they were able to better visualise it in a bedroom setting. This would allow their customers to curate and add to cart their own bedding bundle.

Challenges:

With nothing like this on the market and especially not on the Maropost / Neto eCommerce platform, the builder, including the framework that runs it needed to be carefully designed so that its extendible, flexible, fast and delivers a great user experience.

Process:

• Workshopped an industry leading bed builder that delivers excellent buyer experience, houses multiple discount rules, is connected to the eCommerce platform in real time & is easy to extend and build upon.
• Feasibility and technical assessment + thinking outside the box
• Working on the 3D model and renders with a specialist team
• Development and testing of the framework and UI
• Testing and ongoing meetings to ensure everything is on track
• Final team wide testing and deployment
• Ongoing support

Result:

• A successful, first of its kind 3D Bed Builder framework and UI built around an amazing user experience
• First of its kind on the Maropost eCommerce Cloud (Neto)
• A highly marketable and enjoyable experience that enables buyers to take control over the bed building experience and save when bundling multiple bed elements

Since the 3D Bedding Bundle Curator has been live on site it has had over 202,766 Pageviews with an increased as well as 9.91% increase in eCommerce Conversion Rate and a 6.22% increase in Average Session Duration 14.51% positive decrease in Bounce Rate.