Modelrock Lashes

Modelrock Lashes are Australia’s leading supplier and manufacturer of premium quality faux eyelashes and cosmetics.

The Challenge:
The challenge when taking on the Modelrock Google Ads account was to perform an account tune-up, boost sales & ROAS and grow non-branded revenue.

The Process:

  • Implemented and tested dynamic search solutions & shopping segmentations. 
  • Budget optimisations. 
  • Campaign structure update. 
  • Testing campaign types and promotions. 
  • Audience segmentation.

The Outcome

Raelene Mara
Director
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Perceptiv take the time to really get to know our business and are passionate about driving results for us. They continue to test and implement new solutions to push our Google Ads account to its maximum potential.

The Numbers

161%

Increase in revenue

68%

Increase in sales

22%

Decrease in cost per sale

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