Timberbits

Timberbits specialise in the woodworking niche and are passionate about servicing the needs of woodturners and woodworkers in Australia and around the world. They supply high quality woodworking products and understand the importance of longevity and durability.

The Challenge:
Timberbits engaged Perceptiv Digital to reinvigorate their marketing strategy, drive growth across key categories and deploy a content plan to inspire both woodworking enthusiasts and newcomers to the craft. Restructuring their Google Ads account was a key focus.

The Process:
  • Creation of a new and streamlined Google Ads account structure.
  • Launching new category & brand campaigns.
  • Launching and optimizing a Google Shopping campaign.
  • Adding new ad formats.
  • Testing new automated bidding strategies.
  • Creating DSA ad groups in every campaign with multiple targeting options.

The Outcome

Henry Parry-Okeden
Owner
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Perceptiv went through a detailed process of auditing our Google Ads account and getting to know our business, our products and our audience. The new Google Ads strategy that they put in place has delivered a significant boost to our monthly sales and revenue.

How can we help you outsmart your competition?

The Numbers

84%

Increase in revenue

177%

Increase in sales

37%

Decrease in Avg CPC

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