Voice search has seen an unstoppable rise in popularity over the last few years, and the upward trend shows no signs of abating any time soon.
This makes sense when you think about it. The world is moving towards a more mobile, inter-connected outlook and people want the ability to shop and investigate products on their own terms. It also doesn’t hurt that voice search technology feels super-modern, and it’s something that makes people feel like they are living in an advanced, futuristic world.
So, with all this in mind, it’s a good idea for your business to take a serious look at voice search and how it might boost conversions and, ultimately, your bottom line. We’ll run through just how popular voice search is, and look at just how consumers are using it.
The Facts and Figures
There’s a lot of information and conjecture out there about voice search at the minute, with some saying it will spell the end for traditional SEO and others voicing caution about the increased role of a technology that is always present and always listening.
Parsing the facts from the conjecture is a tough task, but there’s plenty of data out there to back up the rise of voice search and just how vital it is – and how much its use will grow in the future.
As an eye-opening starter, 50-percent of all searches – yes, you read that correctly – will be done via voice search by 2020. That’s a year and a half until half of all search activity happens via voice. This figure alone really highlights just how much impact the technology will have on a host of advertising and marketing mediums. To put this into focus in terms of commerce sales across the US and UK markets, current voice commerce sales sit at a combined $2 billion a year. By 2022, that total will leap to $45 billion.
Voice search has already broken some stunning barriers when it comes to monthly searches. As of January this year, people used voice searches a billion times a month to find products. And by 2020, 30-percent of all searches will be done without any kind of screen.
What this means for businesses is a growing necessity – some might say urgency – to ensure that they are capturing a slice of this already lucrative market. And, as we see, the growth of voice search is only going to continue on a huge upward curve. To ignore this or dismiss voice search as a fad is to fundamentally misunderstand where the world of search is going, and it could mean missing out on huge amounts of business too.
Who Uses Voice Search?
When we look at the types of people who use voice search, a clear theme begins to emerge.
2 in 5 adults use voice search on a daily basis, with 1 in 5 using their mobile devices to do so at least once a month. At the same time, these figures aren’t split evenly across different age groups – and it’s not even close.
People aged 26-35 own the most smart home devices, with 38.5 -percent of millennials using voice search at least once a month. Baby boomers, on the other hand, are much more reticent to use voice search technology, with just 10.1-percent using voice search at least once every month.
The numbers for millennials should keep rising into 2019, with 39.3-percent using voice-enabled search once a month by next year. While 43-percent of millennials have made a voice search purchase in the last year, the same survey found that 48-percent of those asked said they didn’t plan on making a voice search-assisted purchase in the next year.
Those with reservations about voice pointed to perceived security weaknesses and a lack of visual direction as what kept them from embracing the technology. But this could also be down to a ‘comfort factor’ for older users, as they feel more comfortable purchasing products in a tried-and-tested manner over new technology.
What we see from the figures is that voice search is increasing in popularity, and it will continue to do so in the future. Younger people are far more likely to embrace and trust the technology than an older user base, and this is where businesses will likely have to target their efforts.
If you want insight into marketing in this new world of voice search, visit Perceptiv Digital today. We offer an expert, friendly service that can help you embrace the latest SEO techniques and put your business on the right footing to proceed.